What I Can Do For You
Copywriting
Scriptwriting
Creative Direction
Creative Concepting
Social Media
What I’ve Studied
Masters of Business Administration
University of Hartford
GPA: 3.98
Bachelors of Business Marketing
Central Connecticut State University
GPA: 3.89
Bragging Rights
American Advertising Awards
Gold Addy for Illustration Series (la Madeleine) | 2024
Silver Addy for Social Campaign (FedEx Office) | 2024
Silver Addy for Integrated Campaign (FedEx Office) | 2024
Gold Addy for Out-Of-Home Campaign (la Madeleine) | 2022
Gold Addy for Direct Mail Campaign (la Madeleine) | 2022
Gold Addy for Design | (Making Herstory) | 2019
REGGIE Awards
Bronze Reggie for Omnichannel Marketing Campaign (la Madeleine) | 2023
Resume
Why me?
I describe myself as a walking contradiction. A marketing-strategy nerd who’s curiously asking “why” and an out-of-the-box conceptor constantly wondering “what if?” I’m a big thinker who loves to focus on the small details. A boundary pusher with an eye for KPI’s. And every day I use these complimentary contradictions to come up with smart campaigns, clever copy, and grow the next generation of creatives. So, if you’re looking for a strategically minded out-of-the-box thinker, a calculated risk-taking client whisperer, or just a creative with two business degrees, then I’m the walking contradiction you’ve been looking for.
What I Do
Associate Creative Director - TracyLocke | 2024 - Present
Brands: FedEx Office, JBL, la Madeleine
I concepted 360° campaigns, developed social content rooted in pop culture trends, and wrote sizzle videos, TV commercials, radio spots, and point-of-sale messaging. Alongside writing, I managed copywriters and provided art direction for designers, blending creative leadership with hands-on execution.
Senior Copywriter - TracyLocke | 2019 - 2024
Brands: FedEx Office, JBL, la Madeleine, Pepsi, Pizza Hut, Krispy Kreme
I wrote social content, TV and radio spots, web copy, and point-of-sale messaging while concepting 360° campaign ideas for big-name brands across food, retail, and tech. I also led brand partnership activations, bringing bold, integrated marketing campaigns to life, always focused on consumer insights.
Account Supervisor - TracyLocke | 2017 - 2019
Brands: Pepsi, HP
I managed teams on both the HP and Pepsi accounts, leading product launches for HP’s business computers, industrial printers, and gaming laptops, and overseeing everything from in-store point-of-sale to high-profile campaign activations. On Pepsi, I directed my team through new business pitches and 360° campaigns for major national restaurant and hospitality brands.
Marketing Manager - Stanley Black & Decker | 2013 - 2017
Brands: DEWALT, STANLEY, STANLEY FatMax, Irwin, Craftsman
At Stanley Black & Decker, I led product launches from concept to market. For each launch, I wrote and developed benefit-focused sales materials, videos, and web copy. I gathered real-time consumer insights, conducted competitive analyses, and turned those findings into actionable strategies.