What I Can Do For You

Copywriting & Scriptwriting
Creative Concepting
Executing 360° Campaigns
Creative Directing
Product Storytelling
Social Media

Where I’ve Studied

Master of Business Administration

University of Hartford

GPA: 3.98

Bachelor of Business Marketing

Central Connecticut State University

GPA: 3.89

Bragging Rights

American Advertising Awards

Gold Addie for Illustration Series (la Madeleine) | 2024

Silver Addie for Social Campaign (FedEx Office) | 2024

Silver Addy for Integrated Campaign (FedEx Office) | 2024

Gold Addy for Out-Of-Home Campaign (la Madeleine) | 2022

Gold Addy for Direct Mail Campaign (la Madeleine) | 2022

Gold Addy for Design | (Making Herstory) | 2019

REGGIE Awards

Bronze Reggie for Omnichannel Marketing Campaign (la Madeleine) | 2023

Resume

Why me?

I describe myself as a walking contradiction. A consumer behavior nerd with a passion for creative concepting. I’m a big thinker who loves to focus on the small details. A boundary-pusher with an eye for KPI’s. And every day, I use these complementary contradictions to come up with smart campaigns and clever copy. So, if you’re looking for a strategically-minded creative thinker, a mentor who is still eager to learn, or just a creative with an MBA — I’m the walking contradiction you’ve been looking for.

What I Do

Associate Creative Director - TracyLocke | 2024 - Present

Brands: FedEx Office, JBL, la Madeleine

  • Executes strategy-forward 360° evergreen and product campaigns from concept to execution, including TVC, POP, OOH, and digital.

  • Leads concepting and weekly social media brainstorms.

  • Works cross-functionally while managing a team of copywriters.

  • Responsible for refreshing social media accounts to appeal to Gen Z.

Senior Copywriter - TracyLocke | 2019 - 2024

Brands: FedEx Office, JBL, la Madeleine, Pepsi, Pizza Hut, Krispy Kreme

  • Created 360° campaign concepts grounded in strategic insights.

  • Developed campaign assets for brand partnerships, including athletes, musicians, and national restaurant chains.

  • Creative directed all audio for TVC and radio spots.

  • Managed and mentored junior copywriters and art directors.

Account Supervisor - TracyLocke | 2017 - 2019

Brands: Pepsi, HP

  • Oversaw product launches from POP to high-profile events for HP and Pepsi while managing a team of junior account managers.

  • Worked cross-functionally with strategy, finance, and legal teams.

  • Participated in creative concepting sessions with the TracyLocke CCO and supported the copy team on TVC and OOH assignments.

Marketing Manager - Stanley Black & Decker | 2013 - 2017

Brands: DEWALT, STANLEY, STANLEY FatMax, Irwin, Craftsman

  • Wrote and developed benefit-focused sales materials, videos, and web copy for STANLEY, DeWalt, and trade publications.

  • Gathered in-field consumer research and conducted competitive analysis to inform product launch strategies.