JBL x Clix:
Sound Is Survival
To establish Quantum as the brand for gaming audio, we partnered with world-renowned e-gamer, Clix, to prove that headsets aren’t just an accessory for gameplay, they’re the key to survival and going full-on demon mode.
The ‘Sound Is Survival’ concept came to life through a dynamic 360° campaign, amplifying its presence across TV commercials, YouTube pre-roll ads, social media, out-of-home displays, and traditional print, ensuring we reached our audience at every affinity-based touchpoint.
Role: Copywriter & Scriptwriter
What does survival sound like?
It’s the sound of your opponent’s footsteps well before they’re in your crosshairs. The seamless communication from
“He’s mine, chat” to “Put that in the montage.” The silence of the world around you as you immerse yourself in the world before you.
So, if you want clear visuals — boost that refresh rate; if you want precision — turn down the DPI;
but if you want an extra microsecond to anticipate, react, and dominate — tune into JBL QuantumSOUND.
