Krispy Kreme is known for their sweet treats, but consumers needed a little education on their even sweeter rewards.

To ensure doughnut enthusiasts were getting their fair share of free sips and sweets, we revamped the existing rewards landing page and added call-to-action creative to doughnut case signage, boxes, tray liners, and napkin holders.

But we didn’t stop there. We set out to revamp Krispy Kreme Rewards to be rewarding in more ways than one—creating crave-worthy and joy-filled moments with our doughnut lovers on top of standard redemption. That meant adding shareable rewards to gift a friend, tasty challenges to earn a spot in The Inner Circle, and exclusive perks to have a say in what comes fresh off our glazer next. Krispy Kreme Rewards is truly the sweetest rewards program around.

Role: Copywriter