Over the years, personalization has shifted from being a nice-to-have to a need-to-have, and beverages are no exception. As PepsiCo observed this growing trend, they challenged themselves to personalize the most uniform beverage in their portfolio—water. 

Water Station is a fully customizable water dispenser for offices and universities. Not only can users control the temperature and carbonation directly on-screen, but all beverage preferences and hydration data are also stored in the accompanying app.

The team developed a launch plan for two key locations: Google Headquarters and CU Boulder. We crafted location-specific copy that emphasized the importance of hydration and highlighted Water Station’s customization capabilities.

Role: Copywriter