France is at the core of la Madeleine’s brand—from freshly prepared French fare to décor reminiscent of classique Parisian cafés. And while this immersive experience is palpable throughout the café, la Madeleine wanted to further expand their homage to French culture both in-restaurant and beyond.

We used la Madeleine’s unique French identity to give consumers a mealtime European holiday, enticing them to “travel” to France at every touchpoint of our campaign. From creating billboards that directed consumers to their local café to putting a modern twist on some of the country’s most iconic works of art, we celebrated French culture in ways that encouraged guests to take a vacation to their local la Madeleine.

Copywriter & Scriptwriter